Existence needs concern our basic material requirements for living. Similarities of Maslow and Herzberg Theory of Motivation. Alderfer’s ERG Theory Vs. Maslow’s “Hierarchy of Needs” Theory. 51 - 60 of 500 . Although the ERG theory assumes that motivated behaviour follows a hierarchy in the same fashion as suggested by Maslow, there are four major points of difference between Maslow’s theory and ERG theory. Alderfer’s ERG theory suggests that there are three groups of core needs: existence (E), relatedness (R), and growth (G)—hence the acronym ERG. Let us now consider three popular content theories of motivation: Maslow’s need hierarchy theory, Alderfer’s ERG theory, and McClelland’s need theory. However, before proceeding to discuss the theory in detail, it is important for readers to learn about the life of Abraham Maslow. Inability to satisfy a need for social interaction, for instance, might increase the desire for more money or better working conditions. Alderfer ERG Theory Self-actualization 1. ERG Theory vs Hierarchy of Needs Theory. The ERG theory is an adaptation of Maslow’s theory on the hierarchy of needs. SIMILARITIES BETWEEN ALL THREE • All are theories of motivation – outlines how to best understand and motivate employees. Maslow was of the opinion that a person will move to the next level only if the needs of the previous level are satisfied. ERG theory of motivation is the condensed form of Maslow’s Hierarchy of Needs. Alderfer decreased the number of levels and allowed the order of the needs to vary by the individual; he also allowed for different needs to be pursued simultaneously. Analysis 6 Maslow hierarchy of needs 7 Alderfer’S ERG theory 8 Acquired needs theory 8 Cognitive evaluation theory 8 Two factor theory (Herzberg) 9 Equity theory 9 Reinforcement theory 10 Expectancy theory (Vroom) 10 Recommendation and conclusion 10 Conclusion 10 Recommendation 11 Develop a positive work climate 11 Employee development 11 Focus more on intrinsic and extrinsic motivators … Introduction Many academics have examined various theories with respect to satisfying needs and motivation. The need for achievement, affiliation, and power all operate in combination and are the result of a person’s life experiences. Maslow’s Hierarchy was seen as not sufficient enough because of the idea that individuals could not go back and forth through the different needs. His rework is called as ERG theory of motivation. PRactice Questions. They include the items that Maslow considered to be physiological and safety needs. Some studies have found that David McClelland’s acquired needs theory can predict success in management. ERG Theory is an Improvement from Hierarchy of Needs Theory. A close examination of Herzberg’s model indicates that for those employees who have achieved a level of social and economic progress in the society, higher-level needs of Maslow’s model (esteem and self-actualization) are the primary motivators. What is ERG Theory? Maslow was also intrigued by this concept and he came up with his theory of the hierarchies of need. Existence needs are the most concrete because they involve objects such as food, water, and shelter. ERG theory counters Maslow’s theory by noting that when a higher- order need level is frustrated the individual’s desire to increase a lower- level need takes place. • They all illustrate what employees generally need and want in order to achieve a better work environment (high morale and productivity). Further Reading. • All indicate that Furthermore, the ERG theory also acknowledges that the differences in cultures may result in varying degree of emphasis put on different needs. This theory was established in order to better serve employees of different organizations. Maslow vs Herzberg Theory of Motivation Difference between Maslow and Herzberg theory of motivation is that, Maslow’s theory is concerned about different levels of needs which affect the motivation levels of the employees; Herzberg’s two factor theory is concerned about the relationship between the employee satisfaction and motivation levels. Abraham Maslow, a psychologist, first published his need hierarchy theory of motivation in 1943. Comparing Maslow’s Theory of Needs with Vroom’s Expectancy Theory. Clayton Alderfer’s ERG theory modifies Abraham Maslow’s hierarchy of needs theory. Clayton Paul Alderfer is an American psychologist who developed Maslow’s hierarchy of needs into a theory of his own. First, Maslow’s hierarchy theory as an earlier proposition, it creates the base on which Vroom’s expectancy theory, a later edition, builds on. So frustration can lead to a regression to a lower need. There is a great similarity between Maslow’s and Herzberg’s models of motivation. (ii) The ERG theory also improves the Maslow’s theory on the ground that a person does not stay at a certain level until that need is satisfied. 1. Comparison of Erikson and Maslow. Alderfer gave three key categories of needs. ERG theory of motivation differs from Maslow’s theory of motivation hierarchy in the following ways : The lower need does not need to be satisfied that means if person satisfies needs at hand, does not take into consideration the satisfaction of previous need. To bring Maslow’s need hierarchy theory of motivation in synchronization with empirical research, Clayton Alderfer redefined it in his own terms. The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. After reading you will understand the basics of this powerful motivation theory. Let’s have a closer look at Alderfer’s motivational model, 1969’s ERG Theory. Definition: Alderfer’s ERG Theory is the extension of Maslow’s Needs Hierarchy, wherein the Maslow’s five needs are categorized into three categories, Viz. Physiological- Food, Water, shelter 2.Safety or Security- protection against threat and deprivation. Acquired Needs Theory. The theory was developed by Clayton Paul Alderfer, an American psychologist, and consultant, between the 60s and the 70s, based on the empirical study conducted at a factory in Easton, Pennsylvania. ” The ERG theory attempted to improve upon Maslow’s needs hierarchy by allowing more flexibility of movement between needs. 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